Thursday, August 26, 2010

3 Tips for a Successful Blog Post

Social media is an ongoing learning process for me, so as I pick up helpful tips, I want to pass them on to my readers. 
  1. Use keywords in the title and in the content of your post so it’s easier for people to find it when they’re searching.   However, make sure you’re transparent.  Don’t use popular keywords that have nothing to do with your actual content.
  2. Make sure your links are relevant.  If you are referring readers to something on your web site, do NOT send people to your home page.  If you force people to do additional clicks, you may lose them.  Instead, send your readers to the landing page on your site that is directly relevant to what you mention in your blog post.
  3. If you receive comments, make sure you respond to them. This lets readers know that you care what they think and shows your willingness to make social media a two-way conversation.

Wednesday, August 18, 2010

Using Facebook Responsibly

“Last night, I was at this great party until about 4:00am. I don’t remember much of it other than doing a keg stand in a clown suit, but based on those Facebook pictures, it sure looks like I had fun…”

Hopefully, you can tell where I’m going with this statement. First, let me say that last night, I most likely read a library book and was in bed well before 10:00pm (in my pajamas – not a clown suit).  But, for many people, this description is probably not far from reality, especially with the part about party pictures going on Facebook!  The point of this post is to talk with you about using Facebook responsibly.  Read the full post at LinkToPro.com

Tuesday, August 10, 2010

How to create a survey using Google Docs

You may have used Google Docs to work on a shared document, but did you know you can also create a survey for free by using a Google Form? Check out this short video for instructions.