People getting started with social media often ask me how many times a day they should tweet. Although there are no "rules", I'll share my opinion. Chances are you'll get a slightly different response from anyone you ask, so listen to different suggestions and do what works for you.
The number that seems reasonable to me is a maximum of 5 - 7 times per day in four different categories.
1) One or two of your tweets can be self-promotional, meaning you're driving traffic to a specific landing page on your web-site or talking about an upcoming event.
2) Provide tips that are not directly about you. For example, as a nonprofit, you clearly want people to give to you, which is where the self-promotional tweets come in. However, to be helpful without promoting yourself, provide general tips about charitable giving.
3) Include some re-tweets, which is promotion of other people and their work.
4) Try to answer questions. When I can find some extra time, I'll do a search for questions I can answer from any twitter user, regardless of whether or not we're following each other.
With these guidelines in mind, I suggest spacing out your tweets. No one wants to see a steady stream of just your account. Also, know that some of your readers may only view tweets occasionally. If it's a different time of day than when you're sending multiple tweets, they may miss everything you send which is another good reason to spread it out.
The number that seems reasonable to me is a maximum of 5 - 7 times per day in four different categories.
1) One or two of your tweets can be self-promotional, meaning you're driving traffic to a specific landing page on your web-site or talking about an upcoming event.
2) Provide tips that are not directly about you. For example, as a nonprofit, you clearly want people to give to you, which is where the self-promotional tweets come in. However, to be helpful without promoting yourself, provide general tips about charitable giving.
3) Include some re-tweets, which is promotion of other people and their work.
4) Try to answer questions. When I can find some extra time, I'll do a search for questions I can answer from any twitter user, regardless of whether or not we're following each other.
With these guidelines in mind, I suggest spacing out your tweets. No one wants to see a steady stream of just your account. Also, know that some of your readers may only view tweets occasionally. If it's a different time of day than when you're sending multiple tweets, they may miss everything you send which is another good reason to spread it out.
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